The Alexa database, located at
, provides interesting tidbits of info
about websites: a screen shot of the home page, traffic data, inbound links, site owner
contact information, related links, and even a link to old versions of the website on the
Internet Archive (aka the Wayback Machine). Most addictive of all, Alexa estimates
your website’s traffic rank among all sites on the Web.
Many in the SEO community have serious doubts about the accuracy of Alexa’s
numbers and believe that Alexa’s stats are easy to manipulate, so take them with a
grain of salt. But if you are looking for quick answers to general questions about a
website (Is this some crazy spammer or a legit business?), Alexa might be a good place
To see a website’s details, search for the full URL in Alexa’s search box. If you
fall in love with Alexa, you can even download an Alexa toolbar to add to your
browser, similar to the Google Toolbar.
Wednesday: Assess On-Page Factors
Today, you’re going to look inside your competitors’ sites to determine whether there is
any evidence of SEO. You’ll be researching the following elements:
• Targeted keywords
• Basic optimization
• General characteristics of the site
In the following sections, we’ll go into the finer points:
Targ et ed Key wor ds
First, try to determine what, if any, keywords your Big Five competitors are targeting.
Sometimes a competitor’s targeted keywords will make themselves clear if you
simply review the text on their site. It’s a fair bet that your competitors are targeting
many of the same keywords that you are, so you can glance through their page con-
tent and look for those terms or for similar terms that you may have considered for
your own site.
But are they actually targeting these terms for SEO, or did their copywriter just
get lucky with word choice? The quickest way to get a read on a competitor’s SEO
and search for your own website URL. See what comes up!
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