competitors on your Competition Worksheet. This assessment doesn’t need an exact
value—it’s enough to indicate whether they’re dominant or barely there.
Uncovering the number of competitors’ inbound links can be a real
eye-opener, especially if they seem to have good ranks without great site optimization.
While you can’t be sure that a large number of inbound links are directly influencing
the ranks, it’s a helpful piece of the puzzle.
Open the same search engine that you used to check your own inbound links in
Week 2 so that you’re comparing apples to apples. Using the specialized link search,
determine how many links each of your Big Five competitors has pointing to their
home page. Then, perform the same check for a few major interior pages of their
site. The worksheet has room for three interior pages, but you can add more if
Using the Google Toolbar that you downloaded on Tuesday, deter-
mine the Google PageRank for your competitors’ home page, and for the same interior
page(s) you assessed for inbound links.
While you’re at it, take your Google Toolbar for a test drive through your own site
today and find the Google PageRank for each of your landing pages.
Enter the Google PageRank for each of your landing pages on your Rank Tracking Worksheet.
Enter the Google PageRank for your Big Five competitors on your Competition Worksheet.
Fill in the number of inbound links to your Big Five competitors on your Competition
Open your Competition Worksheet and indicate the ranking status of your Big Five
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