DO include your name.
Your organization’s name will not only differentiate your list-
ing from your competitors’, it may earn you more clicks. Maybe your name carries a
good reputation with it, or maybe it provides important context, making your listing
more attractive or relevant. Notice how the company names in the following listings
provide crucial context for the search term “bass articles.”
DON’T assume your slogan does the job.
Even if branding is your only objective, you
need to think about whether your slogan contains your targeted keywords and, if so,
whether you think it will encourage visits to your site. This listing shows a very catchy
But is it really better for visibility and clicks than using targeted keywords such as
“recipes,” “low carb,” or “diabetic health”?
DO write unique titles for each page.
You’ve got enough competition out there. Don’t
add to it by pitting your landing pages against each other with identical page titles, like
this site does:
Since each of your landing pages is already targeting a unique subset of your top-
priority keywords, you can always find a different angle for each page title. Give each
of your landing pages the chance to shine on its own merits.
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