these sites and document them in your Link Tracking Worksheet. Here are the steps
• Document inbound links.
• Assess existing link quality.
Document Inbound Links
On your Link Tracking Worksheet, you will see a section for existing inbound links.
Today you’ll identify the URLs of the first 10 or so sites that are linking to each of
your landing pages. Ten should be plenty to work with for now—you will build on this
list throughout your SEO Plan.
Find the URLs using one of the following three methods:
• On the search engine of your choice, perform the special search you learned in
Chapter 6 for finding inbound links.
• If you have access to a website statistics program, review it for referring URLs.
• Use a backlink analysis tool, such as the Neat-O Backlink Tool built by the kind
people of We Build Pages,
. This tool provides
backlink URLs and also the text that the linking sites are using to link to you.
Like the title says, the tool is neat-o!
Perform this step for each of your landing pages, ignoring links coming from
your own site. If your site has no incoming links from other sites, you can skip the rest
of today’s task!
Assess Existing Link Quality
As we briefly discussed in Chapter 6, search engines care about the quality as well as
the quantity of inbound links. And you care, too, because a link is a direct pathway for
potential customers to get to your site. Today you’ll ask a few key questions about your
linking sites that will help you determine if each link is going to help the right audience
find the right page on your site. Later this week, we’ll show you how to write to site
owners to request changes to any problematic listings you discover.
The following key questions will help you assess the quality of your inbound
links. It may seem like a lot to think about, but once you get a feel for it, you won’t
need the checklist. In fact, you’ll probably be able to assess each link within 30 seconds
of opening the page.
Open your Link Tracking Worksheet and fill in existing linking site URLs for each of your land-
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