If you’re pressed for time, or if this submittal is not in your budget, you can skip
it. After your content is beefed up in Chapter 9, “Month Three: It’s a Way of Life,”
you may wish to revisit the idea of a Yahoo! Directory submittal along with other
directory submittals and link requests.
Paid or Niche Directories
are small, but they can be powerhouses for targeted traffic. You
know your company, and you know your niche. Now it’s time for you to find directo-
ries that speak to it. Here are ways you can go about it:
What are your competitors using?
Check links to your competitors the same way you
did in Chapter 6, but this time take some time to read through the listings. Are there
any directories listed? Click them and see if this may be a good directory for you too.
What offline opportunities do you already know about?
Many publications, such as
) and Thomson Local (
have online directory components. Check to see if your company is included in any
What comes up for your target keywords?
Are there any directory pages among the
top search results for your target keywords? (See Figure 7.2 for a visual.) You could
benefit from their ranks by getting listed.
Last but not least, be sure to search the search engines for relevant niche directo-
ries. For example, if your organization is a day spa located in Albuquerque, New Mex-
ico, the search terms “day spa directory” and “Albuquerque directory” will both turn
up many possible niche directories. But watch out for these pitfalls as you consider
• Many of the directories that will come up in your searches will be repurposed
versions of the Open Directory. If a submittal process starts to feel a little too
familiar, look to see if you’ve been taken to the
domain. If you find it,
you’re smack dab in the middle of an Open Directory submittal.
• Don’t believe the hype: If a niche directory wants a payment for your listing,
you need to carefully check the link quality factors before you pull out your
If you choose to do so, submit your site to the Yahoo! Directory. Open your Link Tracking Worksheet
and document your Yahoo! Directory submittal or update request. Be sure to include your Yahoo! confirma-
c07. 8:08 166