• Does the site appear to be regularly updated? Do a quick scan for the “last
edited” date or other signs of life. If nobody is manning the store, there won’t be
anybody to add your link.
Now that you know
you’re looking for in an inbound linking site, here are
some ideas for
Expand Your Link Requests List
So far, you’ve only scratched the surface of your potential high-quality linking sites.
Here are some places you can look for additional opportunities:
Sites linking to your competitors
By now, you’re a seasoned pro at finding inbound
links using the search engines. Do this now for your Big Five competitors. Who is link-
ing to them? Can you get a link there too?
Any sites doing well for your top keywords
Go through the top listings for your target
keywords—both organic results and sponsored results—with a fine-tooth comb. These
would be great places to get links.
Do you have a client base that is pleased with your serv-
ice? Do they have websites that speak to a segment of your target audience? If so, they
may be happy to provide a link to your site! Bonus points if they put your link along-
side a glowing recommendation.
Your service providers/vendors
Are you a major client of any organization with a Web
presence that has a tie-in to your target audience? Maybe they would like to link to
your site. Maybe they’d even like to list you as a “featured” client!
Corporate partners are likely to include links on their websites. Check
and see if there’s one for you.
Sites that already include your company name
Perform a search for your company
name in quotes. You may be surprised to find many websites that include your com-
pany information, maybe even a URL written in text, without making it a link! With a
flick of the mouse, those could become inbound links for you.
Local and regional directories
Any site that includes listings of local businesses will
probably be happy to have their information updated—preferably with your organiza-
tion’s web listing!
Business associations and accreditations
Most professional and trade associations
include lists of their members. If your organization is accredited in any way, there may
be a link in it for you.
Sites that are “related” to yours
In Chapter 6, you learned about the Alexa database
of information. One of its tastier tidbits is Related Sites, other websites that draw the
same audience as yours. Take a look at your related sites for linking potential.
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