your e-mails and your Link Tracking Worksheet and briefly summarize these activities.
Here are some examples of this kind of commentary:
• I contacted 14 website owners seeking new inbound links, and requested
updated URLs from four others. Of these, our site received two link updates and
one new link.
• On (date), I submitted our website to the Yahoo! Directory in the category:…
• Surfing the Web, I found a long list of sites that may wish to link to our website.
Links will be requested after our new landing pages are complete.
• Three site owners stated that they would not link to us because…
If you received useful feedback from any site owners, such as a rejection letter
that stated specifically why you were turned down, consider quoting it in your report
so that the idea doesn’t get lost in your e-mail inbox forever.
Despite our misgivings about the usefulness of the Google PageRank value, we recom-
mend that you track it for your landing pages on a monthly basis. Why? It’s an easy
way to gather “at-a-glance” numbers that can help you see changes in your status
You can see Google PageRank just by browsing to your landing pages and
reviewing the Google Toolbar that you downloaded in Chapter 6.
Google PageRank is good to know, but it’s not essential. If you’re short on time,
you can skip this step.
Wednesday: Check Conversions
Conversions, especially if you’ve defined them properly so that they match the overall
goals of your organization, are truly the bottom line of Your SEO Plan.
Last month, you established a baseline on conversions to the best of your ability.
Maybe you’ve got plenty of cold, hard facts and were able to document “One percent of
site visitors, and 7 percent of search engine-based visitors, completed an online purchase
transaction.” Or, perhaps you had to improvise a little: “According to the development
department, very few of our donors have any awareness of the website’s existence, and
there is no evidence that any donations this month resulted from Web visits.” If you
Browse to each of your landing pages and record the Google PageRank on your Rank Tracking
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