what are the next steps in your link-building campaign? Try to cover all activities, even
the mundane ones like “Continue gathering inbound links.” And be sure to include any
budget or labor allotment approvals you will need for the upcoming month.
You’re a professional, so we’re betting you’ve seen an action item list or two in
your lifetime. We bet you’re used to seeing the following columns: Action, Person
Responsible, Target Completion Date. Now, here’s a curveball for you: We want you to
add a column called
to your action items list.
The Reason column will be the hardest one to write. This is where you must
provide a concise explanation of what good this action is going to do for your com-
pany. It hearkens back to what you learned in Chapter 5, “Get Your Team on Board”:
Educate your team for best results in SEO. Giving your team a quick explanation of
the reasoning behind your requested change will eliminate the “Why in heaven’s name
am I being asked to do this extra work?” or “Why should I allot this extra budget?”
reaction. And, being forced to write a reason for every action item will help you keep
your own ducks in a row as well.
You’ve been at this SEO thing for a couple of months now, and maybe you’ve
even taken a liking to it. Next month, you’ll get a little more technical about your site
structure, conversions, and return on investment (ROI). Get ready to “establish the
habit” of SEO!
Write your action items, including the Reason column, in your Monthly Report.
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