PPC Quick Check
It’s that time again…the PPC Quick Check is upon us!
Think of your link-building campaign as a trickle of water etching pathways in rock.
Every little moment you spend in pursuit of links can have a little impact on your
incoming traffic and conversions, which will eventually add up to something substan-
tial. Every Friday from here on out, you’ll continue your link-building campaign. So,
with whatever time you have left today, get working on those targeted links:
• Continue to move down your list of inbound links from your Link Tracking
Worksheet, and request modifications as necessary.
• Continue to move down your list of potential linking sites and request new
links. Remember to use your impeccable link-request etiquette and to write bul-
• Surf for additional potential linking sites, and log any promising ones you find
in your Link Tracking Worksheet.
With your conversion tracking plan in place, you’ll get into an R&D groove as
Your SEO Plan enters its next week!
Week 7: Research and Development
This week, we’ve chosen four open-ended hot topics for you to explore. We selected
these topics because they’re either a little too close to the cutting edge of today’s SEO
or require a little too much individualization from you for us to give you specific
instructions. So you’re going to do the research yourself, with guidance from us! The
goal is for you to come away with an approach to use whenever you need to learn
something new about search. If you’re a naturally curious person, and if you find it
easy to surf from site to site while staying focused on your goal, this week should be a
snap. If you aren’t yet confident in your advanced searching skills, or if you generally
don’t trust an answer unless you get it in writing from a paid expert, this week will
help you stretch your abilities and save your money in the long run!
Continue your link-building campaign.
Follow the same steps you followed in last week’s PPC Quick Check. If you need to make any changes
to your account, do so now.
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