Uncover the FAQs.
A search engine’s FAQ or Webmaster Information may contain a
submittal form, or submittal guidance, and it may even give you some hints on how you
can optimize your site and/or media components. You can visit
for a list of links to FAQs and submittal forms for these services.
Use your research smarts.
After you’ve got a handle on what the submittal process
and the listings look like, read up on submittal or optimization tips in the SEO
info sources you learned about earlier this week. It may be as simple as going to
and typing in “video search” or “shopping search.” Don’t
forget to check the dates on these articles!
Friday: PPC Quick Check/Link Building
You started them in Chapter 7, “Month One: Kick It into Gear,” but these tasks are
never truly “done.” It’s time again to visit PPC monitoring and link building.
PPC Quick Check
Friday means…the PPC Quick Check is upon us!
Get out your Link Tracking Worksheet and find more opportunities for targeted traffic!
Week 8: Visibility Check and Monthly Reporting
As you “Establish the Habit” of SEO, your workday should naturally begin to accom-
modate a small portion of SEO time. Likewise, you’ll find it easier and easier to gear
up and get through your monthly reporting. In fact, you might notice that you begin to
feel disoriented if you go too long without grounding yourself with empirical data!
Continue your link-building campaign.
Follow the same steps you followed in last week’s PPC Quick Check. If you need to make any changes
to your account, do so now.
Explore the specialty search that matters most to you. Make a note of your hopes and plans as well
as what you’ve learned about optimization and submittal for this venue in your Task Journal.
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