Your second Monthly Report will follow the same basic pattern as last month’s.
However, since last month, we’ve encouraged you to add several more options for col-
lecting data, including server stats, online PPC and organic conversion tracking, and
offline conversion tracking. You know your business, and you know what matters
most. So, think of this week’s tasks as a guideline, and don’t be afraid to substitute
your own revelations whenever appropriate. Refer back to Chapter 7 and your com-
pleted Monthly Report as you dive in. Your tasks for this week are as follows:
Check Organic Status
Check Conversions and Image Improvement
Monitor PPC Ads
Monday: Check Organic Status
Two months have passed since you started optimizing your site, and that means that
it’s quite possible to start seeing some improvements in your rank and your traffic. It’s
time to pull up your Rank Tracking Worksheet and last month’s Monthly Report from
your SEO Idea Bank so that you can check and record values for the following:
• Search engine rankings
• Indexed pages
Search Engine Rankings
Once you have reliable conversion tracking implemented on your SEO campaign, it
may be reasonable to drop your full four-search-engine monthly rank check. But, in
order to keep up with “little things” like branding and competition, your monthly
habits really should include checking your site’s presence on at least one search engine
for your top-priority keywords.
This month you paid special attention to problem pages and broken URLs on
your site. As you perform your rank check, keep a close eye out for improvements or
additional problem pages.
Now it’s time to interpret your results in this month’s report. You’ve got three
months of rankings to compare now—see any trends? Are you gaining confidence in
your methods as you watch a certain keyphrase or page do well? Are you beginning to
doubt a particular keyword choice?
Open up your Rank Tracking Worksheet and fill in your website ranks for this month.
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