Link Campaign Activities
As you document your inbound link activities this month, don’t just count on a corre-
spondence from another site’s webmaster to let you know that a link to your site has
been added. Make sure to review your Link Tracking Worksheet and visit each page
you’ve submitted to. Do a quick scan or search the page using Ctrl+F (or Apple+F for
Mac) for your organization’s name or URL, document a link if you find it, then move
on to the next page.
You don’t need to list all your new inbound links in your Monthly Report…that’s
what your Link Tracking Worksheet is for. But do mention any links that you find par-
Track Google PageRank for your landing pages. Now that you’ve got three months of
numbers, you can start making informed guesses about whether Google views your
pages as heavyweights or weaklings.
Google PageRank is good to know, but it’s not essential. If you’re short on time,
you can skip this step.
Wednesday: Check Conversions and Image Improvement
After spending a week climbing the web analytics learning curve, you know much more
about tracking your conversions than in your previous Monthly Report. At the mini-
mum, you’ve got some new ideas and plans in place—document them today!
Online and Offline Conversions
This month you spent a week focusing on improving your conversion tracking. You
probably have some new information available, such as conversion rates from your
PPC campaign, sourcing reports from your sales crew, or the number of coupons
printed out and brought into your brick-and-mortar store. To avoid comparing apples
Browse to each of your landing pages and record the Google PageRank on your Rank Tracking
Record new inbound links in your Link Tracking Worksheet and add commentary and analysis to
your Monthly Report.
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