Week 9: Build Content
Week 10: PPC and ROI
Week 11: What’s Your Problem?
Week 12: Visibility Check and Quarterly Reporting
Moving On: Forging Your Own SEO Path
It’s a Way of Life
With so many SEO elements—organic, paid, on
site, off site—in the works for your website now,
you’ve built up a holistic approach to SEO that
you can be proud of. But don’t rest on your lau-
rels yet. SEO is never done!
This month you’ll find SEO-friendly solutions for
expanding your site’s content, and you’ll learn
how to get more out of your starter pay-per-click
(PPC) campaign. You’ll smooth out any rough
edges on your website’s visibility, and you’ll take
reporting a step further.
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