The Need to Feed
ping a number of services for you). Most likely, your blog creation tool is already configured to con-
tact an updating service (also called a
) automatically when your blog changes. Check
your blog settings for this option.
, you’ll find links to blog and podcast search engines to
which you should submit your site. Luckily, these submittals are generally quick and easy. There are
no titles and descriptions to carefully craft,just a URL to submit.
Pay special attention to specialty lists.Your weekly sermons should be listed at Godcast.com,
and your deep-sea fishing advice will fit right in at codcast.net. Just kidding…better try
Set up accounts with
systems, searchable sites that allow
members to save and classify, or “tag,” URLs (del.icio.us, digg.com, and BlinkList.com are exam-
ples). Then make sure to tag each of your posts with keywords.
Get in the news
If your website or blog contains regularly updated,unique, original content,it may
qualify to be included on a news search engine such as Google News.Your site will be reviewed by an
editor before inclusion, so don’t waste your time or theirs with a submittal unless your content truly
Blog your ‘cast
Some podcasting tools include creation of a blog that goes along with your pod-
cast.This is a great opportunity for you to write accompanying text for your audio or video ‘cast
files (by the way,‘cast is just a trendy term for all sorts of podcasts. Every Web technology over
30 minutes old
have a nickname,you know). An example is shown here:
Potential subscribers will appreciate being able to read a description before downloading your
podcast, and search engines—chronically allergic to audio and video content—will enjoy the
tasty text treats you throw them in your synopses.
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