Friday: PPC Quick Check/Link Building
It’s time to continue your ongoing Friday tasks: PPC Quick Check and Link Building.
PPC Quick Check
Friday means…the PPC Quick Check is upon us!
Today, you get your reward for a week of adding linkworthy content to your site. Your
new content may give you some new possibilities for requesting links, and we
that having something noncommercial, useful, and unique to offer will make writing
those link request letters a lot easier. This is where your whole week was leading you.
Now, with a website bodybuilding program in place for your organic SEO, it’s
time to spend a week toning your PPC campaign.
Week 10: PPC and ROI
Return on investment (ROI) is one of those fancy terms for a very simple concept: how
much are you getting back compared to what you’re putting in? Everyone wants a big-
ger, better ROI, and the best way to achieve one is to work within a framework that
we like to call the
Continue your link-building campaign with a focus on your newly-minted linkworthy content.
Follow the same steps as last week’s PPC Quick Check. If you need to make any changes to your
account, do so now.
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