If any of these factors are true, then go ahead and slash. You can always add
them back later if you regret your choice.
Friday: PPC Quick Check/Link Building
It’s Friday! Time to wind down your SEO workweek with the PPC Quick Check and
another day of link building.
PPC Quick Check
Perhaps you were so busy assessing your campaign’s lifetime performance this week
that you didn’t get a chance to give your account a proper once-over to keep costs in
check and keyword performance humming.
Get out your Link Tracking Worksheet and find more opportunities for targeted traffic!
Now that you’ve spent a week pruning and feeding your PPC campaign and
planting the seeds for a healthier ROI, it's time to dig your site out of some common
Week 11: What’s Your Problem?
You’re nearing the end of Your SEO Plan, so this week we’ll give you a chance to tie up
loose ends and chase down any remaining trouble spots in your search engine presence:
New Site, New Problems
Copywriting to Improve Your Search Results Snippets
Catch Up with Your Team
Fun Tools for Site Assessment
PPC Quick Check and Link Building
Continue your link-building campaign.
Follow the same steps you performed in last week’s PPC Quick Check. If you need to make any
changes to your account, do so now.
Comb through your low-performing keywords and delete those that are actually having a negative
impact on your campaign.
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