Who’s in it for the long term?
Which members of your team have the energy, talent,
and mindset for a sustained effort? By now, you have enough SEO experience that you
can spot the personalities with a natural affinity for this work. Now it’s your turn to be
the squeaky wheel: do what you can with your higher-ups to keep those people on your
team for the long term.
Since your SEO team is made up of people who, like you, are busy doing other
things, it’s natural that your team’s interest and ability to focus will wax and wane. So
don’t be surprised if you need to do check-ups as you did today on a regular basis.
Thursday: Fun Tools for Site Assessment
From time to time throughout Your SEO Plan, we’ve pointed you to helpful tools
available on the Web. Today, we’ll share a few more of our favorites! Every one of
these can help your search engine visibility; read through the descriptions and spend
your hour exploring the ones that interest you the most:
There are many free tools online to check your website for broken links on
a page-by-page basis. (For example, LinkScan/QuickCheck at
several spider emulators do this.) However, it’s much more useful to run link validators
sitewide. One site that offers a deeper crawl is
Slow Page Load Checker
Your site visitors and prospective customers aren’t the only ones
who grow weary of slow-loading pages; spiders may also give up and walk away. A good
online tool for checking page load time can be found at
. Another tool that checks load time along with spelling and several other
HTML code factors can be found at
Link Popularity Comparison
Use the tool at
pare your website’s link popularity with that of your competitors.
Keyword Density Tools
offers a quick and easy way to
check keyword density in any text you choose.
Your Own Browser
Here’s a tool we know you already have: a browser. In Chapter 6,
you learned how to view page source using your browser. You can also use your browser
as a makeshift spider emulator. Here’s how: Select Preferences from your browser menu.
reject all cookies while you’re at it. Voila! Your browser is now a speed machine and a
crude approximation of a search engine robot.
Ask yourself the preceding questions and start sending e-mails or setting up the needed meetings
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