One of the fringe benefits of Your SEO Plan is that it will improve
your website’s accessibility for the disabled. By the same token, a more accessible web-
site will tend to be more robot friendly as well. Jan Schmidt of Collaborint Web Man-
agement Services, a web design and development firm specializing in web accessibility,
explains that many SEO practices “not only make it more efficient for search engines
to crawl a website and index the content but can also improve the disabled user’s expe-
rience by providing easy-to-navigate links and machine-readable page text.”
Tools are available to check your page with everything from voice browsers to color-
blindness simulators. We recommend you start with Cynthia Says, a free Web-based
tool located at
. Links and descriptions of many more accessibility
tools can be found here:
Sandbox Detection Tool
In Chapter 4 you learned about the Google sandbox. The Sand-
box Detection Tool,
, will help you analyze
whether your site is trapped in Google’s temporary holding pen.
If you’re the type to spend hours testing out gadgets and techno-goodies, there
are a couple of SEO tool smorgasbords that you may enjoy:
Warning: Heavy use of SEO tools may result in an increase in the size of your
Task Journal. Embrace it! Good SEO means never running out of things to do!
Friday: PPC Quick Check/Link Building
It’s time once again to make sure your PPC campaign is on track, and to keep those
PPC Quick Check
It’s Friday…time for the PPC Quick Check.
Think of link building as an opportunity to compensate for some of the lost traffic that
might result from any problems you found this week.
Follow the same steps you performed in last week’s PPC Quick Check. If you need to make any
changes to your account, do so now.
Explore your favorites from the list of tools in this section.
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