You’ve done a lot of good for your site over the last few weeks. Now you’ll have
the opportunity to track your accomplishments in your Quarterly Report.
Week 12: Visibility Check and Quarterly Reporting
Just like the talk you may be planning (or planning to avoid) with your significant
other, the Quarterly Report is the time to turn your attention to the long-term view.
SEO and your website have been in a relationship for three months now, four if you
count the Prep Month. What’s it all about? Where are you going? Are you committed
to your keyword choices? Do you think it’s time to start playing the field and looking
for additional landing pages? Do you have an itch to check out new competitors?
As with last month, think about this week’s reporting tasks as a guideline, and
don’t be afraid to substitute your own observations or methods whenever appropriate.
Refer back to last month’s completed Monthly Report as you go. Here are your tasks
for this week:
Check Organic Status
Check Conversions and Image Improvement
Monitor PPC Ads
Monday: Check Organic Status
Just like last month, it’s time to pull up your Rank Tracking Worksheet and last
month’s Monthly Report from your SEO Idea Bank so that you can check and record
values for the following:
• Search engine rankings
• Indexed pages
Search Engine Rankings
Whether you’re checking your ranks on multiple search engines (as you have been
doing since your Prep Month) or you’ve evolved your reporting process to include
more conversion tracking and less rank tracking (as we discussed in Week 8), look
through at least one search engine and record your ranks today.
Continue your link building campaign.
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