Thursday: Monitor PPC Ads
Today you’ll continue to gather PPC performance and conversion data.
• Monthly PPC performance data
• Top performing keywords
• Changes to campaigns
Monthly PPC Performance Data
Using the data you collect from your PPC service, and last month’s report as a jumping-
off point, boil down the important aspects of this month’s PPC performance and add it
to your report:
• Total number of click-throughs
• Click-through percentage
• Total cost
• Average total cost per click
• Total number of conversions
• Conversion percentage
• Average total cost per conversion
Keep your PPC service’s campaign report open; you’ll need it to complete the
Top Performing Keywords
You’ve done a lot this month to determine which of your PPC keyphrases are earning
their keep. Use what you’ve learned to list your top performers.
This month, we walked you through several tasks that may have resulted in big
changes in your PPC account. Did you do some housecleaning? Did you take a new
Record your top-performing keywords in the Quarterly Report.
Use your PPC service to generate a monthly campaign report, and enter the performance data into
your Quarterly Report.
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