There are only a small number of important search engines to rank well on, so anyone who is
talking about rankings on “thousands of search engines” is probably best avoided.
Good search marketing is time consuming, and there are no shortcuts.If a company is charg-
ing $79.99, you are not getting a legitimate full-service solution.
The best news is, now that you know so much about sensible, effective,and holistic SEO practices,
you’ll be able to make informed judgments about any SEO help for hire that crosses your path.
The world of search is ever changing, and Your SEO Plan will need to change
with it. Technological advances in personalization, local search, demographic target-
ing, synonym recognition, keyword categorization, and so on will require constant
adjustment on your part. Will social bookmarking systems and “human intelligence”
replace search engine algorithms? Will organic SEO become obsolete as PPC domi-
nates? Will search become integrated with television and search marketing replace TV
ads? Whatever the future holds, we hope this book will help you enter it with great
SEO habits in place and a strategy for continued learning. Continue to give SEO an
, every day, and you’ll be able to ride the waves of change with confidence.
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