Ideas for Reducing Your SEO Workload
For many sites, an pretty much
the bare minimum you can get away with
for an effective SEO campaign. If you’re starting a new SEO campaign, following the
plan as written from your Prep Month on through to the end of Week 12 will give
your site the best shot at success.
Throughout the Plan, we’ve pointed out tasks that we feel can be dropped with-
out a major impact on your SEO outcome. But if you think you need to trim down
your SEO campaign even further, you may be looking for a little guidance on how to
Some Slacking Is Not Guilt Free
Priorities will vary from organization to organization, but there are a few tasks you should never
slack on because they form the foundation of your entire SEO campaign:
Defining your conversion goals
Identifying your audience
Researching your keywords
And there are also certain red flags that you should not ignore because they can cause all of your
other efforts to be wasted:
Problems,such as coding errors, that block the search engines from indexing your landing pages
Problems, such as broken links, that dump your audience into dead ends instead of delivering
them to your site
Here are some ideas for bringing Your SEO Plan in line with your own less-
than-perfect reality, whether it’s related to your time, your budget, or your team’s will-
ingness to help:
Cut out early.
Consider going through the Prep Month and stopping after Month One
of the Plan. Choosing your keywords and getting them onto your site using sound SEO
methods is a substantial step forward and may help you realize a positive change.
Cut out PPC activities.
This is a no-brainer if you have no money to spend on it. Unlike
PPC, organic SEO will continue to deliver improvements long after you’ve quit devoting
time to it.
Cut out organic activities.
Cutting organic SEO and focusing only on PPC may be a
smart strategy if you are short on labor and have a healthy budget to work with. With
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