Although much of what you’ve read in this chapter is common sense, we are sure you have learned at
least a few new things about the factors that influence the rankings of your web site in modern search
Starting with Chapter 3, we’re putting on our programmer hats. So put on your hat and grab a can of
Red Bull. Lots of technical content is ahead!
Chapter 2: A Primer in Basic SEO
c02.qxd:c02 10:39 35