Case Study: Building
an E-Commerce Store
You’ve come a long way in learning how to properly construct a web site with regard to search
engine optimization. Now it is time to demonstrate and tie together what you have learned. This
chapter demonstrates an e-commerce store called “Cookie Ogre’s Warehouse.” This store sells all
sorts of cookies and pastries. You implement what relates to search engine optimization, but the
store will not have a functional shopping cart or checkout process.
In this chapter you:
Develop a set of requirements for a simple product catalog
Implement the product catalog using search engine–friendly methods
You’ll notice that the site you’re building in this chapter is very basic, and highlights only the most
important SEO-related principles taught in this book. The simplicity is necessary for the purposes
of this demonstration, because a complex implementation could easily be extended throughout an
entire book itself.
To learn how to build a real-world search engine–optimized product catalog from
scratch, and learn how to design its database and architectural foundations to allow
for future growth, see Cristian’s Beginning PHP and MySQL E-Commerce: From
Novice to Professional, 2nd edition (Apress, 2007).
c14.qxd:c14 10:46 261