Site Clinic: So You
Have a Web Site?
Although we recommend otherwise, many web sites are initially built without any regard for search
engines. Consequently, they often have a myriad of architectural problems. These problems comprise
the primary focus of this book. Unfortunately, it is impossible to exhaustively and generally cover the
solutions to all web site architectural problems in one short chapter. But thankfully, there is quite a bit
of common ground involved.
Likewise, there are many feature enhancements that web sites may benefit from. Some only apply to
blogs or forums, whereas others apply generally to all sites. Here, too, there is quite a bit of common
ground involved. Furthermore, many such enhancements are easy to implement, and may even offer
This chapter aims to be a useful list of common fixes and enhancements that many web sites would
benefit from. This list comprises two general kinds of fixes or enhancements:
Items 1 through 9 in the checklist can be performed without disturbing site architecture.
These items are worthwhile for most web sites and should be tasked without concern for
Items 10 through 15 come with caveats when implemented and should therefore be com-
pleted with caution — or not at all.
This chapter is not intended to be used alone. Rather, it is a sort of “alternative navigation” scheme
that one with a preexisting web site can use to quickly surf
of the core content of this book.
Appropriate references to the various chapters in this book are included with a brief description.
Eventually, we hope that you read the book from cover to cover. But until then, dive in to some
information that you can use right away!
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