1. Creating Sitemaps
There are two types of sitemaps — traditional and search engine site maps. Both are relatively easy to add
to a web site. A traditional sitemap is created as any other HTML web page, whereas a search engine site
map is formatted specifically according to a search engine’s specifications. Creating either will typically
increase the rate that your content gets indexed, as well as get deeper or otherwise unreferenced content
indexed. The former is important, not only because it gets you indexed faster in the first place, but it may
mitigate content theft. A well-organized traditional sitemap is also useful for the human user.
Both types of sitemaps are covered in detail in Chapter 9, “Sitemaps.”
2. Creating News Feeds
News feeds are a great way to streamline the process of content distribution. You can create news feeds
so that others can conveniently read or syndicate a web site’s content. Or you can programmatically use
news feeds to publish information provided by others.
Read more on this topic, and learn how to optimize your web site for social search in Chapter 7, “Web
Feeds and Social Bookmarking.”
3. Fixing Duplication in Titles
and Meta Tags
Using the same titles or meta tags on many pages of a web site can be detrimental to rankings. This may
be, in part, because a search engine does not want such redundant-looking results to be displayed in its
SERPs, as a user ’s perceived relevance is consequentially lowered. Furthermore, a generic-looking title
will usually not prompt a user to click. This is usually a minor fix to an oversight made by a programmer.
More such commonly encountered SEO-related problems are mentioned in Chapter 2, “A Primer in
Basic SEO.” Duplicate content is discussed at length in Chapter 5, “Duplicate Content.”
4. Getting Listed in Reputable Directories
Getting back links from reputable directories can provide a boost in the rankings — or at least get a new
web site indexed to start. Best of the Web (
), DMOZ (
), Joe Ant
), and Yahoo! Directory (
) are the web site directories
DMOZ is free, but also notoriously difficult to get into. Though we will not espouse our opinion as to
why, we invite you to use Google to search for “get into DMOZ” and interpret the results.
Chapter 15: Site Clinic: So You Have a Web Site?
c15.qxd:c15 10:46 284