an SE-Friendly Blog
is a very feature-rich and extensible blogging application that, with a bit of tweaking,
can be search engine–friendly. It is entirely written in PHP, and it can be modified and extended
in the same. Duplicating even its core functionality in a custom application would take a lot of
time — so why reinvent the wheel? Furthermore, many plugins are readily available that extend
and enhance its functionality.
Because the blog has been mentioned as a vehicle for search engine marketing so many times in
this book, it seems fitting to document the process of setting up a blog with . You will
also install quite a few plugins on the way.
Please note that this is not a comprehensive tutorial: although we present step-by-step
installation and configuration instructions for the specific topics that we cover, we assume that you
will do your own additional research regarding additional customization and other plugins you
Note that we encountered a few problems with some of the presented plugins during our tests in
certain server configurations.
In this chapter, you learn how to:
Turn on permalinks
At the time of this writing, 2.0 is the current generally available release.
2.1 is on the way (in beta), and certain of these directions and plugins will
be obsolete or in error for version 2.1. Please visit
for information regarding updated procedures for
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