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Professional Search Engine Optimization (Seo). Developer’s Guide to SEO tutorial.

Table of contents #2

URL Canonicalization
versus
URL factory
Other Types of Redirects
Duplicate Content
Causes and Effects of Duplicate Content
Excluding Duplicate Content
Search Engine
robots.txt Pattern Exclusion
URLs
More robots.txt Examples
Generating robots.txt On-the-Fly
Solutions for Commonly Duplicated Pages
Navigation Links and Breadcrumb Navigation
Using One Primary Category and robots.txt or Meta-Exclusion
Similar Pages
URL-Based Session IDs
Affiliate Pages
Redirecting Parameterized Affiliate URLs
product details
PHP code
Redirecting Dynamic Affiliate URLs
include URL
PHP session
REQUEST
Duplicate Content
associative arrays
Summary
SE-Friendly HTML and JavaScript
Overall Architecture
JavaScript Links
Implementing Popup Navigation
Implementing Spiderable Popups
popup.php
Cloaking
HTTP REFERER
popup library
REFERER
DHTML Popup Windows
The “sIFR” Replacement Method
Using sIFR
JavaScript
follow the same procedure
SEO Egghead
script
replaceElement() Parameter Description
Stewart Rosenberger’s Text Replacement Method
work properly
text won’t be replaced
Search Engine–Friendly HTML
HTML Structural Elements
CSS-type
Trick Explained
Using Forms
Using a Custom Markup Language to Generate SE-Friendly HTML
Implementing a Custom Markup Translator
HEADING
HTML elements
Flash and AJAX
Summary
Web Feeds and Social Bookmarking
RSS and Atom
RSS 2.0
Creating RSS Feeds
Web Feeds
Exciting new products
subscribing to the feed
Class? Object? An OOP Primer
RSSFactory
Syndicating RSS and Atom Feeds
Reading Feeds using SimplePie
Create a new file
SimplePie
Social Bookmarking
Adding Social Bookmarking Support
addpopup
TITLE
LINK
Modify
getFeedHTML
social bookmarking links
Summary
Black Hat SEO
What’s with All the Hats?
Bending the Rules
Technical Analysis of Black-Hat Techniques
Attack Avoidance
Escaping Input Data
Load
Avoiding Comment Attacks Using Nofollow

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