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Other Web Analytics Tools
Google Analytics is just one of the many analytics tools available today. Here are a few others:
?
ClickTracks (
http://www.clicktracks.com/
)
?
CoreMetrics (
http://www.coremetrics.com/
)
?
HitTail (
http://www.hittail.com/
)
A detailed list of web analytics tools has been aggregated by Carsten Cumbrowski at
http://www
.cumbrowski.com/webanalytics.html
.
Market Research
Just as it is important to know data about your web site, it’s equally important to know the market and
your competitors. The first skill to learn is how to use the built-in features of the search engines. For
example, to find all the pages from
http://www.seoegghead.com
indexed by Google, Yahoo!, or
MSN, you’d need to submit a query for
site:www.seoegghead.com
. Figure 2-3 shows the results of
this query in Google.
Figure 2-3
Yahoo! Site Explorer
Yahoo! Site Explorer shows what pages of a web site were indexed by Yahoo!, and what other pages
link to it. A query of
linkdomain:www.cristiandarie.ro
brings you to the Yahoo! Site Explorer
page shown in Figure 2-4.
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Chapter 2: A Primer in Basic SEO
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