In IE 7 browsers, the HTML title tag you entered will appear on the browser tab.
The Firefox browser shows the title tag in the browser tabs.
Figure 3-4 illustrates how that link might appear to users as they navigate a web page.
A link tag is combined with the anchor tag above. That link can be text-based, and that text is where
search engine optimization comes into play. How many times have you seen a web site that includes
text with underlined words, all of which are related to the topic covered on the site? Those links are
tagged for optimization. When a search engine crawler examines your web pages, it will look for
links like the one in the illustration.
Building Your Site for SEO
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