Compose character expressions by combining character operators with the following Visual FoxPro elements:
Functions that return character values.
Variables and array elements that contain character data.
Character constants, called string literals.
You can embed quotation marks ("" or '') in a character string by enclosing the character string within square brackets ():
STORE [Robert's Diner] TO cCompanyName STORE [See the "Sunday Special"] TO cBanner
You can also embed quotation marks by enclosing the character string with quotation marks of the alternate type:
STORE "Robert's Diner" TO cCompanyName STORE 'See the "Sunday Special"' TO cBanner
For more information, see STORE Command.